THE DESIGN
ATHLETIC ELEGANCE IN DESIGN
THE INSPIRATION
Akin to the moment when an archer focuses his entire strength and spirit into the tip of an arrow, Genesis vehicles are designed to embody the breathtaking beauty of energy exploding through masterful control.
EMOTION-STIRRING MOMENTS WITH GENESIS
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PRESTIGIOUS PROPORTION
Genesis vehicles preserve iconic rear-wheel drive proportions while expressing their own distinctive and unmistakable design language.
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CREST GRILLE
The signature Hexagonal Grille is a symbol of the brand’s confidence and individuality.
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PRECISE CRAFTSMANSHIP
The meticulous attention to detail and level of refinement gives Genesis a modern yet timeless appeal.
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AUTHENTIC MATERIAL
Genesis will expand the application of authentic materials as they deliver a purer and more emotionally satisfying luxury experience.
VISION OF GENESIS DESIGN
On August 2015, the Vision G concept car opened up a new path for Genesis design. Though its grand and deliberately powerful strokes and use of intricate details, its design echoes the core philosophy of the Genesis brand: “Human-centered luxury.”
Designs for future Genesis brand models will be based on Athletic Elegance. Meant to stir human emotions, and epitomize a modern day luxury design sensibility
LUXURY EVOLVED GENESIS
