THE INNOVATION
INNOVATIVE TECHNOLOGY THAT FOCUSES ON CREATING REAL VALUE FOR PEOPLE.
DOES IT PROTECT THE DRIVER? IS IT CONVENIENT? DOES IT IMPROVE THE DRIVER’S QUALITY OF LIFE? GENESIS AIMS FOR INNOVATION WITH THESE THREE CLEAR OBJECTIVES IN MIND.
HUMAN-FOCUSED INNOVATION
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SAFETY
Critical to truly being a human-centered brand, the combination of a solid structure that utilizes extensive amounts of Advanced High Strength Steel and employing intelligent safety technology to its fullest creates vehicles with the world’s best safety ratings.
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CONVENIENCE
The interface is intuitively designed for drivers to see, hear and operate the functions more easily. From details such as button placement and tactile response, to the overall interior layout that encompass the car and driver, Genesis vehicles realize a new level of stress-free convenience.
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CONNECTIVITY
Leveraging smart connectivity technology that harnesses the power of the Internet to make owners’ everyday lives easier and more enjoyable.
LUXURY EVOLVED GENESIS