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THE NEW YORK CONCEPT

영상 재생

REVEALS A UNIQUE APPROACH TO DRIVER-FOCUSED LUXURY

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GENESIS ‘Athletic Elegance’ design direction further explored in a technologically advanced,innovative concept

DESIGN AND DESIGN QUALITY

  • The GENESIS will be a design-focused brand. While design is what attracts people to a product in the first place, good design goes well beyond styling.

  • Thoughtful, well-executed design makes us feel good, and intuitive design makes things easier to use. Intelligent design delivers a rewarding experience for users, and has a positive impact on their lives.

MAKING FILM

Finally, good design shows you care about what you’re doing, and gives you immediate credibility, which is vitally important to a new brand like ours.

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EXTERIOR

  • The nature-inspired character of New York Concept is seen through simple, yet powerful forms with voluminous surfaces and coherent features. The overall shape of the concept is characterized by a long hood and expansive dash-to-axle ratio, visualizing the car’s performance-oriented nature and its resulting athletic stance.

  • "All great design starts with proportion. If you get it wrong, nothing else matters. So this is a topic of inordinate focus in our studios."

    -Peter Schreyer, Chief Design Officer

  • "A proper front engine and rear drive layout with a long dash-to-axle distance are essential to our luxury design language."

    -Luc Donckerwolke, Head of GENESIS design

  • Acknowledging the GENESIS brand’s sporty and agile nature, the hybrid concept generates 245ps and 36.0kgf.m of torque from its 2.0 T-GDi coupled with an 8-speed automatic transmission. The advanced technological features and precise design language of the concept elevates the value and perception of the GENESIS brand.

INTERIOR

  • The interior of the New York Concept further projects the future design direction of GENESIS. It expresses a high-tech and sophisticated ambience, emphasized by the use of an advanced information control unit with a distinctively curved display.

  • The user interface presents all relevant information at a glance, combining touchpads with the advantages of today’s rotary dial-based interfaces. Additionally, a 3D gesture-control sensor allows the operator to ‘throw over’ specific content from one area of the screen to another, raising the freedom for personalizing the display information.

  • The concept’s interior showcases meticulously-wrapped full leather interior, with accents of anthracite contrasted with rich tan leather on seats and doors, while sliced suede leather used on the headrest brings a soft tactile accent.

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